This article is a few months old, but I was doing some googling for one of my UT websites, conezone.utk.edu and I found this article: http://www.wbir.com/news/article/213821/2/UT-Cone-Zone-offers-one-stop-shop-for-construction-info.
It features a video in addition to a text story, and in the video they do B-roll of several pages of my site! It’s so great to see what an impact the things we do every day have on other people.
Our core Cone Zone team brainstormed about what to name this campaign, how to brand it, how to launch it, wayfinding, signage, responsive website design & development, use of QR codes, analytics on the QR codes and website… oh gosh, tons and tons of conceptualization and strategizing. And, of course, execution. Right now we’re doing another big push to get some signage and new features up before the new students arrive on campus.
It’s really flattering and exciting to see the hard work pay off. 🙂